A new paradigm is emerging for how people become valuable online. I’ll call it “leadership.” It started about five years ago with the introduction of blogs, and has continued more recently through the advent of social media, typified by MySpace, Facebook and Twitter. Central to this evolution has been the emergence of a new type of authority- authentic, opinionated, transparent, available, real. The culture of authority as being untouchable has given way to a new culture of authority that can be accessed, and interacted with, in real-time. The most influential people in social media, the leaders, leverage this new type of authority…More
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