Businesses Use Twitter for Public Relations

I recently wrote an article about  Twitter for Twitips.  It covers how an individual may approach using Twitter for the first time. What’s exciting is that this barely scratches the surface of Twitter’s potential.

Twitter is quickly becoming a tool that businesses use for marketing and PR. For example, real estate agents love Twitter to list new houses. Here is a real estate agent in Phoenix, AZ. @tmh_phoenix. Southwest Airlines even has a personal PR employee whose job is to monitor their Twitter feed and respond and listen to conversations about the company. Follow Southwest @southwestair. So how do you monitor whether or not people are talking about you or your company. That’s easy. Go to Twitter Search and type in your company name or Twitter user name. The results will show tweets that mention you and offer a great opportunity to join a conversation. It’s also a good technique to use to see who has retweeted your posts. The more retweets you get, the better you are able to determine what content your followers find interesting.

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